Set a Purpose and Budget

Define why you’re collecting—daily wear, dress occasions, investments—and set a budget per piece. This narrows the reference choices quickly.

Size, Fit, and Comfort

Try watches in person. Case diameter, lug‑to‑lug, and bracelet sizing change how a watch wears compared to photos.

• Measure wrist size
• Check lug curvature
• Test micro‑adjustments

Service and Resale

Keep boxes, papers, and service receipts. These protect resale value and ensure future buyers trust the piece.